1 | 2 | 3	Radio Stations: Successfully re-launched two Radio Station brands through continued promotion both "on–air" and "off–air". Ultimately achieving 40% reach, which was the highest audience figures the station has ever achieved. Creighton's Naturally: Launched "Creighton’s Naturally" brand worldwide to the Natural Toiletries market through the use of sponsorship to the value of £1/2 million for inclusion in several sailing championships including the Whitbread Round the World Race 1989/1990. This established Creighton’s brand on a worldwide basis, setting up marketing and distribution in the Far East, Australasia and USA. During this period the sale of the Creighton’s own branded products increased by 12%.